Verdant Solar’s Impactful Social Media Initiative with INTI University
Verdant Solar concluded a successful Corporate Social Responsibility (CSR) project using the power of social media to raise funds for three noble beneficiaries: Pertiwi Soup Kitchen, Good Samaritan Home, and Persatuan Kebajikan Kanak Kanak Istimewa Insan. Pertiwi Soup Kitchen provides meals for the homeless and underprivileged, Good Samaritan Home offers shelter and care for orphans, and Persatuan Kebajikan Kanak Kanak Istimewa Insan supports children with special needs. By raising funds and awareness, the project aimed to provide much-needed resources and support to these organizations enhancing their capacity to serve. This initiative, driven by the involvement of a Social Media class from INTI University, not only overachieved its goals but also provided invaluable real-world experience for participating students.
The project’s key activities took place at the Verdant Solar office and the INTI University campus. Spanning several months, the project ended with a grand Fundraiser Bazaar event. This event became the highlight of the campaign, drawing in crowds and significantly contributing to the project’s success.
Verdant’s role as project manager was central to the initiative’s success. We guided the students in creating a dedicated social media account on Instagram to promote the Fundraiser Bazaar event. This online platform became a hub of activity, where students showcased their creativity and marketing strategies. Through engaging posts, stories, and live updates, they managed to attract a significant following and generate buzz around the event. The Fundraiser Bazaar itself was a vibrant and diverse marketplace, featuring a wide range of vendors selling goods and food. The community’s response was overwhelmingly positive and the funds generated from the bazaar were then converted into donations for the beneficiaries.
The project’s impact was profound, far exceeding initial expectations. The goal was to impact 100 people and raise as many funds as possible. In the end, a total of 524 individuals were directly impacted by the initiative, a remarkable achievement showcasing the project’s reach and effectiveness. A significant amount was raised by our fundraising efforts in turn providing crucial support to the beneficiaries, enabling them to continue their important work.
